Six Flags Over Texas is switching things up on their Mr. Freeze ride -- you can now ride the coaster in reverse! I went to check it out and brought a video camera along. Check it out:

"Jersey Shore" star Pauly D is entering the liquor business ... and TMZ has learned his new signature drink deal could set him up for life. 

According to our sources, Pauly D is close to announcing his own ready-to-drink cocktail called REMIX ... a series of vodka-based drinks in various flavors. Pauly's drink is meant to target the "pre-game" market -- the kind of drink you have before you go out for the evening...you know the drink BEFORE the drink. 

Is there any part of Rihanna's body left to the imagination? NOPE. These are behind-the-scenes shots from her new music video from over the weekend. 

The 3-year-old kid suckling from his mother's teet on the cover of Time Magazine is NOT too old to breastfeed ... so says a powerful breastfeeding organization -- but they do have one gripe.

TMZ spoke with Bettina Forbes -- co-founder of Best for Babes -- an advocacy group dedicated to educating moms about breastfeeding.

Forbes tells us, "We understand that Americans are uncomfortable with [the Time cover], but in cultures where babies wean themselves normally, usually somewhere around age 3 or 4, it is perfectly acceptable."

She adds, "Think of it this way -- some cultures have been drinking green tea for millennia, only recently has it become popular in the United States once the health benefits were understood and it was popularized by marketing ... breastfeeding is the same, it is accepted and valued in many cultures, but not yet fully in the U.S."

As for the gripe -- Forbes says her first choice would have been Jennifer Garner in the role of breastfeeder ... but "we're happy with anything that is an appealing image, provokes conversation, and ultimately desensitizes people to breastfeeding."