Whelp. Look at that. A New Billboard magazine... rebooted and retooled to look vintage-sexy and whatnot. 

And -- they've got some drama to go with that reboot, too! 

LENNY KRAVITZ is on the cover, and in the magazine, he takes shots at Maroon 5 and Madonna. 

Yo, Lenny.... you don't wanna scrap with some Adam Levine now do you? 

Click here for more. 

And... did TOMMY PAGE have something to do with this new look for the magazine?