TWITTER's new #music is pretty impressive.
What's happening is that the social network behemoth is now keeping track of, well, music. Songs. Artists. And it's tracking what you, the user are buzzing about and talking about... and the result you can see here.
So what does this mean?
Well, for one, it's a global barometer of what is hip and what people are really digging. What fans are digging. So, that is a great thing for some and a not-so-great thing for others. Like, say PSY. He must be thrilled right now. At the time of this writing, he's the #1 trend in pop music right now. If you're Jason Derulo, you're #15. Respectable, but, in the world of radio stations and whatnot, who do you go with? Psy or Derulo?
Additionally, this is a great thing for music discovery. Program Directors at radio stations across the country can see that, say, an M83 type band has some traction and whatnot. Or that Robin Thicke is really heating up some iPods with his new song.
All in all, this is a great thing. And if Twitter can allow for geographical breakdowns, it could become an even greater tool in some ways. And, provided there's a way to break through the hype of paid trends and paid Tweets and whatnot, it could be an even more powerful tool.
However, it's also a brilliant advertising conduit... and if Twitter can tap into that record label advertising money... well, the results could be quite spectacular for the bank account.